︎ A creative merchandise and e-commerce agency ︎
VICE OLD BLUE LAST
Cool merchandise design for a cool beer.
Client:
VICE
VICE
Sector:
Food & Drink
Discipline:
Merchandise
Graphics
Credits:
Easy Days
Food & Drink
Discipline:
Merchandise
Graphics
Credits:
Easy Days
VICE’s short-lived Old Blue Last beer - devoured, unfortunately, by COVID-19 - approached us to create a series of merchandise to support and promote the beer. This being VICE, we needed to do something disruptive. Huge BEER FOR DRINKING soccer scarves, giant, blingy, gold lapel pins, and we even drafted in ‘Lord of the Logos’ - heavy metal logo designer Christophe Szpajdel - to create graphics in the style of metal bands of yore. And socks that said BEER on them. Naturally.
Merchandise selection:
